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28 October 2009
Ford Everest: priced to compete



Ford Everest: priced to compete

Ford has announced the imminent arrival of the Everest SUV, based on the Ford Ranger bakkie, and priced to compete. The Everest will join the newly-released Mitsubishi Pajero Sport in a bid to claim a share of the Toyota Fortuner’s sales.


“Everest is a vehicle with attitude to take on any challenge with an endless pursuit for the next family adventure,” says Ben Pillay, Ford Marketing Manager. “It is the type of vehicle many South Africans identify with because it suits our environment so well: it is well-suited to daily urban use thanks to its refined comforts, but has the ruggedness to take on any adventure thrown at it. It’s the ultimate family adventure tool.”
The new seven-seater SUV features bold styling in line with Ford’s Kinetic design elements, complete with chrome grill and tailgate mounted spare wheel. The versatile interior will suit any adventure-seeking family with third row seating that is either completely removable, or folds to offer the largest cargo volume in its segment. Another first for the class, and immensely practical, is the side-hinged rear door as opposed to a traditional tailgate that allows the full-size spare wheel to be mounted on the back of the Everest.
Three models of the Everest will be available, all powered by Ford’s acclaimed Duratorq TDCi diesel engine. The 3,0-litre engine employs advanced injection technology – intercooler and variable-geometry turbocharging – to deliver 115 kW and 380 Nm of torque at 1800 r/min.
Driving through a five-speed manual transmission, the Ford Everest XLT is available in either 4x2 or 4x4 guise. The Everest LTD is available in 4x4 only with a five-speed automatic transmission with electronic shift-on-the-fly.
Standard features include leather upholstery, an audio system with MP3 capability and auxiliary input connections, power fold mirrors with turn indicators, electric windows (front and rear) and air conditioning, four airbags and ABS with EBD.
The Ford Everest comes with a five-year/90 000km service plan. Prices are as follows:
Ford Everest 3.0 TDCi XLT 4x2 Manual R324 990
Ford Everest 3.0 TDCi XLT 4x4 Manual R364 990
Ford Everest 3.0 TDCi LTD 4x4 Automatic R382 990

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Reader Comments : (17)
He****
Poor Ford couldn't afford a designer so they just used a ruler.Painted black Everest should be a winner with funeral parlours.
Posted By: Andy  on 2010/02/02

YOU are Ugly
the who said ugly is the real ugly cause maybe,he cant afford
Posted By: lol  on 2010/01/24

drive it first!
WOW!!!i just got my new 2010 ford everest. i thinks its one of the best SUV in the market. style, comfort and safety plus the brand itself makes it the best ever. own and drive first so you may know the difference!
Posted By: jay  on 2010/01/24

ugly
I would buy one tomorrow if it didn't have that wheel stuck out the back like a big wart on bum
Posted By: carolyn  on 2010/01/12

Kicks ass!
Drove it, drove other SUVs, the ones mentioned here and more. We got the 4x2 limited AT. Quick enough, good response, a bit long but easy to maneuver. Stable, robust and has a good audio system.
Posted By: The Aion  on 2010/01/06

No diff-lock or cruise control?
Generally, Ford now has a fairly good SUV, but why not make it fully cpmpetable with the Fortuner or Pajero Sport?(Oh, and what was the issue about a Ford Ranger's rear axle not being allowed under water? - Complaint in Beeld)If a Ranger can't, then surely the Everest also can't handle water over the rear axle?
Posted By: Richard  on 2009/12/28

Nie sleg nie, maar...
Ek ry 'n Ford Ranger 3.0 TDCi (die een met die vierkantige neus en ligte) en hy lyk stukke beter as die ronde neus wat die nuwe Ranger en Everest het. Miskien moes Ford nie aan die wenresep gekaring het nie. Die Everest lyk nou weer te verkantig en met die nuwe meer geronde neus lyk hy nog koddiger. En daai spaarwiel....Hy is miskien taai en prakties met die beste diesel enjin op die mark in 'n SUV, maar 'n skoonheids kompetisie sal hy nie wen nie!!!
Posted By: Tewis Prinsloo  on 2009/12/23

Ugly!!!
Hope it goes better than it looks!
Posted By: Mark  on 2009/11/19

Behind the scenes
There is an awesome behind the scenes of the new Ford Everest TV commercial at www.luma.co.za/blog
Posted By: Ford fans!  on 2009/11/12

ek sę my China
A 1972 Peugout 404 were more streamline and with better looks, whats next Ford, a Model T remake ?
Posted By: Louw  on 2009/11/06

GWM
Yo! Rob Go Waste Money & support China's colonisation of Africa. China * Cheap * Labour abuse.
Posted By: Sean  on 2009/11/04

Strong Looks
Looks tough & ready for the bundu & our crappy roads, beats Fortuner (& others)soft girly looks. True Blue FORD (F..... Ordentlikke Ry Ding!!!)
Posted By: Greg. KZN  on 2009/11/04

Kolskoot!
Dankie Ford, nou het ons iets wat ons lank terug al moes kry. Hy lyk heeltemal skaflik en reg vir enige swaar taak. Die enjin is 'n juweel wat goeie werkverrigting en brandstofverbruik kombineer. Ek wonder net: het hy 'n ritrekenaar? Ek glo ook nie hy sal so maklik rol soos 'n ander eweknie op die mark nie!
Posted By: Theuns  on 2009/10/28

Average
Makes the GWM Hover look even more appealing especially at R212 000. All I can say is that Toyota, Mitsubishi and Ford had better watch out for the release of the new GWM Hover 3. At half the price, similar specs, 4 star N-CAP rating and excellent reliability record in China, it would be a no brainer to spend twice as much for such average 'branded' vehicles.
Posted By: Rob  on 2009/10/28

So lonnngggg
The spare wheel on the back makes this look like a really long vehicle. Not sure it will fit in my garage. pricing is okay, particularly when compared to the new Pajero Sport. I would howver be concerend at quality, as Ford Rangers usually don't score well on JD Power surveys. I'm not a Toyota fan but think the Fortuner would be a better buy in the long run. Resale value is phenomenal.
Posted By: TonyCar  on 2009/10/28

looks like a GWM
Looks like that ugly station wagon GWM sells
Posted By: gerhardb  on 2009/10/28

UGLY
Damn the back of this thing is ugly, no match for the Fortuner
Posted By: Hater  on 2009/10/28

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